Product Design & User Research

With over 15 years at the intersection of user research, UX/UI design, and innovative technology, I've transformed complex user challenges into intuitive, data-driven digital experiences across diverse industries, from automotive and hospitality to consumer goods and beyond. My expertise lies in pioneering AI-driven UX research methods, developing synthetic personas, and integrating generative AI tools to accelerate product development and enhance strategic decision-making rapidly.

Leading cross-functional teams, I focus on aligning design strategy with business objectives, leveraging generative AI to accelerate insights and drive measurable outcomes. My hands-on leadership approach fosters collaborative environments where teams thrive, innovation flourishes, and products consistently exceed user expectations. Passionate about accessibility, intuitive design, and the transformative power of AI, I invite you to explore my portfolio, which showcases the convergence of creativity and cutting-edge technology.

800+ Projects Completed

A testament to a decade of dedication and design expertise.

16 Years in Team Leadership

Over a decade of experience, evolution, and excellence in design.

Collaborated with 50+ Global Brands

Including industry giants like Coca-Cola, Google, and Microsoft.

Designs in 20+ Countries

Making a global impact, one design at a time.