Data-Driven Design
Discovery, research, and strategy are crucial components of a data-driven design process. It allows us to deeply understand our users, the problems they face, and the business goals and objectives. This understanding enables us to create user-centric solutions that meet the needs of both our clients and their users.
On this page, you will find a variety of examples of discovery, strategy, and workshop methods and techniques that my team and I have used to help our clients achieve their goals. These examples include user research, stakeholder interviews, journey mapping, and design sprints. They demonstrate how we use various techniques to gain a deep understanding of our client's users and their problems and how we use that understanding to create innovative and effective solutions.
Lithia Motors - Driveway
Driveway offers a comprehensive range of automotive services, allowing customers to buy, sell, and service vehicles entirely online. The platform provides a seamless and convenient experience for users, enabling them to complete various automotive transactions from the comfort of their homes.
20% increase in daily traffic
Purchase time decreased 7 to 4 days
1.3 billion in revenue for Q2 of 2023
Home Seller/Buyer - Discovery Engagement
Recognizing the inefficiencies and complexities of the traditional real estate market, We embarked on a discovery project to streamline the home-buying experience. The vision was a platform where buyers could quickly discover their dream homes and sellers could effortlessly market their properties to a broad audience.
Developed in-depth user personas
Created detailed product roadmap
Utilized Design Sprints for testing/validation
Rocket Professional
Rocket Mortgage, the largest home lender in America, set out to disrupt the highly regulated industry by giving realtors, insurance agents, and other partners a tool to allow them to begin the mortgage origination process for their clients from wherever they might be - at a showing, at the office, or even from a park bench.
Delivered 3 distinct products targeting different user segments
Conducted a comprehensive competitive analysis of the Lender market
Lineage - MetricsOne
Lineage Logistics plays a crucial role in the global supply chain by providing temperature-controlled storage and logistics solutions. For regional managers, data visualization and management tools can transform the way they oversee operations, ensuring efficiency, compliance, and optimal service delivery.
Real-time insights optimizing operations
Provide a clear view of inventory levels
Identify trends, forecast future demands
Additional Projects
App for a Cause - BFDI INC.
Data Visualization POC