COCA-COLA SIP & SCAN

Coca-Cola has always been at the forefront of innovation, and the sip & scan platform is no exception. As a development team member, I played a pivotal role in shaping this proprietary and interactive packaging capability that has revolutionized the beverage industry.

The sip & scan platform is an exciting new way to connect the physical world with digital experiences. It has proven to be a game-changer, driving consumer engagement and brand loyalty. With its unique icon recognition technology, consumers can unlock endless branding and rewarding opportunities, including exclusive behind-the-scenes content, surprise and delight perks, sweepstakes, and instant win games.

Since its launch, sip & scan has delivered impressive results. We have seen a 30% increase in consumer engagement, with users spending an average of 50% more time interacting with Coca-Cola's brands. Moreover, sip & scan enables immediate gratification for consumers, who can easily access digital experiences through their native smartphone camera capabilities. This intuitive approach has proven incredibly effective, with experiences customized based on consumer profiles and icon attributes, delivering relevant content and offers tailored to their interests.

As a result, sip & scan has fostered a personal connection between consumers and Coca-Cola brands, with consumers sharing their experiences on social media and becoming advocates for Coca-Cola. Our partnership with Coca-Cola continues to evolve, and we are excited to see where the sip & scan platform will take us next.

Responsibilities: Branding, guideline development, campaign strategy, site architecture, concept and game tactics, UX, UI, CX, user testing, content strategy, data analysis, branding and guideline development, design, and video.

Results:

  • Engagement Boost: Over 1 million unique scans in the first 3 months.

  • User Retention: 45% of users returned to scan more than once.

  • Brand Interaction: 20% increase in brand interaction on social media platforms.

Video Work - How It WOrks

We created this video to increase awareness around sip & scan technology and work as a how-to guide for users.

 
 
 

UX Exploration

We are passionate about delivering exceptional user experiences. We invested significant time and resources into mapping various user flows and conducting extensive UX exploration for our sip & scan platform.

Our goal was to ensure that the product's usability exceeded our high standards and met the expectations of our discerning consumers. To achieve this, we conducted rigorous user testing to identify areas where users may experience friction or confusion and made adjustments to improve the overall user experience.

 

How-To & Style Guide

Our design system and style guide provide detailed packaging, design, digital, and promotional specifications, ensuring our brand identity remains consistent across all touchpoints. This approach is critical to delivering a cohesive, memorable user experience that fosters brand loyalty and advocacy.

In addition to the functional how-to guide, we developed detailed icon specs that provide guidelines for using concentric rings and image recognition technology. These guidelines ensure that the icons are easily recognizable and functional across all applications, including packaging, digital experiences, and promotions. This design system and style guide enable us to streamline our creative processes, allowing our teams to work more efficiently and effectively.

Our commitment to excellence and attention to detail is reflected in our design system and style guide, which serve as a blueprint for delivering outstanding user experiences that meet and exceed our customers' expectations. As we continue to innovate and push boundaries, we are confident that our design system and style guide will remain essential for achieving our goals and driving measurable business growth.

 

Promotional Use - Stranger Things / Burger King

Get ready to step into the Upside Down world of Stranger Things with Coca-Cola sip & scan! In partnership with Burger King, we created an immersive experience that takes you on a journey into Hawkins, Indiana's mysterious and thrilling world.

Our team of creative experts developed the overarching concept, produced and shot the supporting video, and designed and developed the digital experience to bring this exciting promotion to life. Through Coca-Cola sip & scan, users can learn more about the beloved characters and lore of the hit show, unlocking a world of exclusive content and surprises. Users can immerse themselves in the gripping storyline, discover hidden clues and Easter eggs, and unlock exclusive behind-the-scenes content with just a few clicks.

Our immersive experience was a massive success, capturing the hearts and minds of Stranger Things fans worldwide. It resulted in a 60% increase in engagement for Coca-Cola and Burger King promotions.

This promotion is a shining example of the power of Coca-Cola sip & scan to create unforgettable experiences that engage, entertain, and inspire users.